Lettermarks are also text-only but they are shorter. Whereas, lettermark logos are made up of initials of the brand name or business. Wordmark logos reinforce your brand name. Wordmark logos are unique text-only typographic treatment of the brand's name where the name becomes the instant identification of the brand. Wordmark logos are often confused with lettermark logos. Well, both of those two types of logos belong to the logotype of the typography logo. the Coca-Cola logo) as opposed to the brandmark used by, for example, Apple. Difference between wordmark & letter mark logo.

It has the benefit of containing the brand name of the company (i.e. The wordmark is one of several different types of logos, and is among the most common. In most cases, wordmarks cannot be copyrighted, as they do not reach the threshold of originality. In the United States, the term 'word mark' refers not to the graphical representation but to only the text. Similar to a lettermark, a wordmark or logotype is a font-based logo that focuses on a business name alone. In the United States and European Union, a wordmark may be registered, making it a protected intellectual property. The representation of the word becomes a visual symbol of the organization or product. The organization name is incorporated as a simple graphic treatment to create a clear, visually memorable identity. Examples can be found in the graphic identities of the Government of Canada, FedEx, and Microsoft. A wordmark, word mark, or logotype is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding.

Wordmark vs lettermark